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Certain SEO Guidelines To Help Beginners - Part 2

Part ? 2 I hope the readers of this blog might be interested to know what are the other rules or guidelines that can help a beginner to understand the concept of SEO better instead of beating around the bush. ? ? ? ? ? ? ? ? ? ? ?? The 404 Page ?? Search engine optimization is all about improving user experience and a proper 404 page contributes to that goal. Properly configured 404 pages should:
  • Give some info to the user of what happened rather than displaying ?Not found?
  • Have a design consistent with the rest of the website
  • Give options to the user to navigate to other pages of the site.
? ? ? ? ? ? ? ? ? ? Image Optimization ? Images are sometimes necessary to enhance the user experience but care should be taken not to create other side effects like problems with page load speed or slow response.
  • Use Alt Text to describe the image. You can add keywords but don?t overdo it.
  • Use keywords in image filenames (separated with dashes). Avoid using filenames like image1.jpg or person1.jpg. Instead use meaningful names with dashes. For example woman-working-out.jpg
  • Keep all image files in a dedicated folder in your site i.e. www.mydomain.com/images/
  • Optimize the image size. The smaller the size of the image (in KB) the faster is your web site.
????????????????????? Page Speed??? Google has many times said that page speed is a ranking factor and yet many webmasters don?t optimize their web sites for speed. ?Fast web sites improve the user experience and it is a factor to encourage the visitor to come again. In addition, a web site that loads in less than 8 seconds is more likely to:
  • Rank better in search results
  • Get more page visits per user
  • Get more conversions
? ? ? ? ? ? ? ? ? ? ?Google authorship

?How Google authorship status relates to search engine optimization?

  • It improves the credibility of a web site in both the minds of users and search engines.
  • Studies have shown that more people are likely to click a link from the search results if the author is verified.
  • You increase the chances of getting natural links (people are more likely to link to your web site or page if you are verified).
? ? ? ? ? ? ? ? ? ? Mobile Friendly Websites ?? Significant number of searches is done through mobile devices. Hence a website should be mobile friendly. The easiest way to create a mobile friendly web site is to use a plugin (if you are using WordPress) or a service (there are free and paid) which will optimize your web site for mobiles. ? ? ? ? ? ? ? ? ? ? User Sitemap You need two types of sitemap. First you need to have xml site map to submit to google, Bing and other search engines. The second is HTML sitemap to help visitors find your content easier. ? ? ? ? ? ? ? ? ? ?? Fresh Good Quality Content ? ?? ? Having fresh content is an incentive for visitors. This is true when you really have something new to say about the niche or topic your covering. Avoid publishing pages with similar content just for the sake of updating your web site or blog. ? ? ? ? ? ? ? ? ? ? ?Check your external links

Checking the external links is very important from SEO point of view. One should check whether:

  • You are not linking to spam web sites or web sites with inappropriate content
  • You have no broken links i.e. links to web sites or pages that no longer exist
  • You are not in any way selling or exchanging links
  • Any links in your comments section carry the nofollow directive
? ? ? ? ? ? ? ? ? ? ? Webmaster tools and Analytics Having webmaster tools can help you to gain a lot of advantageous.
  • ?It?s a way to tell search engines about your web site (by submitting your sitemap)
  • It?s a way to get feedback on the number of pages indexed
  • It?s a way to get notified about potential problems i.e. access issues that restrict web sites from crawling your content
  • You can see the number of incoming and internal links.
   

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